Learn how to reach hundreds of thousands of non-followers on Pinterest completely free. You see, Pinterest is one of the fastest-growing visual platforms for bloggers, online shop owners, and affiliate marketers. You can drive a ton of free traffic to your offers if you know how to reach the right audience.
Yes, Pinterest SEO is very effective in ranking your pins and getting seen but there are other ways to get your pins in front of more people on Pinterest! That’s what I am about to show you in this post. Please note that since Pinterest rolled out idea pins, static pins exposure has dropped by over 50%.
This means that people who got 100k page views monthly to their blogs from standard pins are now getting 50k views per month. In my opinion, it’s still a great bargain since you’re getting quality tier 1 traffic for free.
Reach Hundreds Of Thousands Of Non Followers On Pinterest
So you might be thinking how is it even possible to reach people who don’t follow you on Pinterest when there are millions of other images and profiles on the platform right? Well, Pinterest makes it really easy to accomplish this without spending hundreds of dollars you just need to know where to look.
To be successful on Pinterest, you need to think about your VIEWERS and what THEY want to see, people go on Pinterest to be inspired, to collect/curate looks for events, home decoration ideas, recipes, and tutorials. Once you understand this concept, pinning on Pinterest will be an amazing and profitable experience. Sign in to Pinterest and let’s get started.
Use Topics To Name Your Boards
This is one of the well-guarded Pinterest secrets I am about to share with you right now so please pay attention. On Pinterest, each category has related topics and sub-topics. Each topic and subtopics have a certain amount of followers.
When you name your boards using topics instead of random names, each relevant pin you add to the board gets shown to the followers of that topic! Now listen, back in the day, the exposure rate was over 80% but that has dropped to less than 20% in 2022.
This means that 80% of people who followed a topic got to see your pins when you published them but since Pinterest rolled out “promoted pins” organic reach has dropped to less than 20%. That said, 20% is amazing when it comes to free traffic. I’ll take it any day!
Find Topics Using Categories
Now, there are 2 ways to find topics on Pinterest, the first method is to use Pinterest categories and the second way is to use Pinterest analytics. For method #1, go to Pinterest Categories and choose your niche, scroll down to the “related topics” section and open up each relevant topic in a new tab. For this example, I will be using the “food & drinks” category:
By opening up each of the related topics above, you will be able to see the number of followers of each topic. I recommend you only choose topics that are closely related to your niche. Let’s see how many followers “Italian recipes” has:
As you can see “Italian recipes” has over 800k followers, imagine being able to get your pins in front of 20% of those followers! Pro tip: create idea pins plus standard pins to get even more of those followers to see your pins. To find topics using your analytics, you will need to have a business account. If you already do, let’s move on:
Go to your analytics and click on “audience interest”>choose your niche>filter by affinity>choose the most relevant keywords:
Now, all of the interests listed on the right are actually topics on Pinterest, each of these interests has its own follower count. I will use the “fig” interest as an example. If you type in pinterest.com/topics/fig/ you will see the number of followers for “fig”. You can try it for each topic:
Now go ahead and gather all the niche relevant topics into a list along with follower count to begin editing or creating your boards. Pro tip: never delete existing boards, simply edit them with new names, descriptions, & pins.
Your board descriptions and pin quality also play a major role when it comes to ranking high in Pinterest search, converting views from topic followers, and gaining more reach on Pinterest. Pinterest makes it very clear that adding descriptive text to your boards is an important ranking factor.
That said, you need to refrain from stuffing keywords in your board descriptions, or else, your account could get flagged for spammy behavior. To learn how you should be writing your board descriptions, take a look at Pinterest categories descriptions. Let’s use food & drinks categories again as an example:
As you can see above, the name of the category is “food & drinks” and those exact keywords are placed in the first line of the description. Also notice that those keywords are only used twice. The description talks about everything that relates to food, drinks, meals, recipes, cuisine, snacks e.t.c
This is how you want to write your board descriptions, use your keywords at the beginning and once again towards the ending. You also want to add other relevant keywords that relate to your board topic. By using this method, you tell the algorithm what keywords your board should rank for.
Pin SEO, Quality, & Design
Optimizing your pins for Pinterest search is very important if you want to rank higher for your targeted keywords. Similar to board descriptions, you really want to refrain from keyword stuffing and use different variations of your keywords throughout your pin descriptions.
Let’s say your pin is about “easy dinner ideas for couples”, before writing your pin descriptions, search for your keywords on Pinterest and gather other related terms:
Next, search for your keywords and open up the first 3 pins that are ranking on Pinterest, study their descriptions, and which boards they are saved to. As you do this often, you will begin to understand which types of descriptions rank higher in Pinterest searches and the connection between pins and boards for SEO.
Similar to keyword stuffing in board descriptions, you want to refrain from doing it with your pins because if you notice the description above, it does not even contain your main keywords, and it’s still ranking #1 for “easy dinner ideas for couples”.
That’s because the algorithm understands that “couples” and “for two” means the same thing so try using relevant variations in your pin descriptions and save them to relevant boards.
Lastly, your pin design and text overlay are what will get you those clicks! You could be getting millions of impressions on Pinterest without getting traffic back to your site if you are not creating attention-grabbing pins with catchy calls to action.
Again, you need to see what’s working for others in your niche by searching for your keywords and listing down the type of colors plus text overlays that are being used. Replicate and don’t try to invent!
Keep Your Boards Active
One of the best ways to reach more people on Pinterest and generate a lot of traffic to your blog is by being active on the platform. Logging in to your Pinterest account daily and saving at least 1 pin from your blog is very important.
You see, Pinterest takes fresh content very seriously because its userbase is growing and they need new content to keep its users on the platform. If you can create at least 1 new standard or idea pin daily, you will get rewarded with exposure.
You need to keep your boards active to get serious results that’s why I recommend creating no more than 10 relevant boards in your niche when starting out. If you are short on time, try the Pinterest scheduler, it’s free. Finally, go back to your analytics to see which boards are doing well and boost those boards with fresh content.
Clean-Up & Edit Low Performing Boards
On Pinterest, boards are where you host your pins, if a board is filled with spammy content or pins with broken links, it can destroy the health of the board and lower its reach. When trying to reach a broader audience on Pinterest, your first step is to clean up your boards.
To clean up your boards, simply go through each pin and check the links to make sure they lead to the actual content. You also want to make sure that the content reflects the pin. If a pin contains a broken link or the website is banned, you want to delete it from your board.
You must always make sure that each pin within a board is relevant to the topic of the board because there is a strong connection between board names and pin topics. Another important tip is to make sure that a board does not contain the same pin twice.
Boards with no descriptions, keyword-stuffed or non-descriptive keywords also decrease your profile reach and pin engagements. Your boards need to be named correctly and must contain the right keywords so that Pinterest and viewers understand what your board is about.
So to wrap this up, there are a few things to keep in mind when creating boards using audience interests & topics.
- 1. You should create boards that are in your niche, do not be tempted to add boards to your profile that are not related to your niche just because you want to get more followers/sales or traffic.
- 2. Pin regularly, at least 3 times a day. Use the Pinterest scheduler if you are short on time.
- 3. By using these tips and taking action, the number of people you reach on Pinterest should increase dramatically.
Don’t forget to follow me on Pinterest for more awesome tips and hacks. I would also love to hear your thoughts in the comments below. Until next time, stay awesome!
Hi, I’m Erika, a full-time mom of 4. I’ve been blogging from the comfort of my couch while my kids play around me for over 8 years! I love teaching other moms like me how to succeed in blogging so let’s do this!