How To Name Your Pinterest Boards To Rank High

How To Name Your Pinterest Boards To Rank High

Pinterest is a search engine and search engines use keywords to rank your content. Optimizing your Pinterest boards using the right keywords can help you rank your pins higher in Google and Pinterest search results. Naming your boards using random names will prevent your pins from getting ranked.

After years of using Pinterest to drive traffic to my blog and testing all the tips and tricks, I can honestly tell you that when it comes to getting Pinterest traffic, optimizing your boards for search engines is a very important step you need to take. Read on to learn more.

How To Name Your Pinterest Boards To Rank High

How To Name Your Pinterest Boards To Rank High

Disclaimer: Pinterest introduces new options to the platform all the time, heck, it is one of the most unpredictable social/search engines of all time! They should get a Grammy award or something for the most updated platform next to Google!

Because of these frequent changes, the method I am about to show you may not work in the future, that’s just the way Pinterest is, they get content creators used to an option, and all of a sudden, they change things around so heads up.

Does Pinterest Board Names Matter?

Yes! Your Pinterest board names are similar to category names on your blog, they tell search engines what to expect within specific sections. Incorrectly naming your Pinterest boards or choosing the wrong keywords can prevent them from appearing in searches.

Unlike categories on your blog though, each category on Pinterest has a certain amount of follower count. And each category has sub-topics. Sub-topics also have their own set of followers as well. See below:

pinterest topics followers

When you name your Pinterest boards using keywords from sub-topics or categories, pins saved to those boards get seen by those followers.

Incorrectly naming Pinterest boards will prevent your pins from ranking in searches and limit their visibility both on Google and Pinterest. So categories or sub-topics for keywords? In my experience, I say to use sub-topic keywords for your board names.


Because categories on Pinterest are a collection of relevant pins. They are followed by millions of people and a lot of huge brands compete with each other to get their content ranked, making them highly competitive. For example, if you search for “home decor” you will get huge accounts like below.

pinterest board names competition

Searching for a sub-topic such as “small home decor” however, will have a lot fewer results which leaves space for new creators to dominate. Less Competition!

low competition keywords for board names

How To Find Sub-topic Keywords For Your Pinterest Boards

There are many ways to find sub-topics on Pinterest, here is the first method: Navigate to the Pinterest categories list. Next, choose your niche and open it up in a new window. Scroll down to the little colorful boxes section and open each box up in a new tab.

pinterest boards

The second method is to open up your analytics and select “audience interest” click on your niche and on the right side of your screen, you will see a list of interests. These keywords are also sub-topics that you can use to name your boards.

sub topic keywords from audience insights


The third method I use regularly is a simple search string that goes like this: So if you are in the home decor niche, search for something like

keywords for board names

Note: at times, your search term may now be a topic therefore, your search will return a 404. In this case, try changing up your keywords by using relevant words and see what Pinterest comes up with for you. You will be surprised to find sub-topics you didn’t even know existed on Pinterest for your niche.

How To Choose The Right Keywords For Your Pinterest Boards

In my experience, you should always choose longtail keywords with fewer followers for your Pinterest board names. This is because choosing longtail keywords will help your boards rank high in google searches.

Secondly, most creators don’t target longtail keywords for their board names. This means that if you use them for your boards, you will have less competition on Pinterest as well. So instead of choosing a sub-topic that has 100k followers, choose one with 20k and consists of 3 or more words.

Once you do this and pin relevant content regularly to your boards, your pins will be recommended when people search for your keywords.

Importance Of Pinterest Board Descriptions

Pinterest board descriptions are equally important when it comes to ranking your pins on Pinterest and Google. Similar to categories on your blog, you need to describe them using keywords to help search engines understand exactly what they are about.

With Pinterest board descriptions, you need to use your keywords (board name) within the first paragraph of your board descriptions. You also need to collect related keywords and spread them throughout the description as well. Let’s say your board is called “small home decor” how would you find related keywords for it?

Simply start by using Pinterest search! Type in “small home decor” and use the guided search bar to gather your related keywords. See below:

pinterest board descriptions

In my experience though, I have found that using related sub-topics keywords in your board descriptions helps your pins rank for those terms as well. I say test it out using both methods for a few boards and see which ones work best over time.

Here is an example of a well-written Pinterest board description using the guided search keywords.

  • Board Name: Small Home Decor
  • Board Description:

Are you looking for small home decor ideas for your living room, dining room, or small apartment? You are here because, on this board, I share awesome home decor ideas for small spaces even if you are on a budget. Make sure to follow and save your favorite pins for later! Happy pinning!

Should You Niche Down Your Pinterest Boards?

Sticking to a specific niche will make you an authority in your niche. Search engines will begin to recommend your pins and posts over other popular sites because you have more content surrounding your niche. It’s the same on Pinterest because it’s a search engine.

Pinterest has been recommending niched accounts for topics more frequently after they rolled out ideas pins. The problem I’ve found with niching down in the past on Pinterest though is that it is easy to get caught up in the spam filter for repetitive content.

So should you niche down and if so, how can you prevent getting marked as spam?

Yes, niche down at the beginning of starting your blog and Pinterest account. But Only In The Beginning! Creating 10-15 boards that are closely related to your niche is very important to get your account up and running in the beginning. You can always slowly expand to other related niches later on.


So choosing the right keywords and using them in your board names will definitely help you start seeing results on Pinterest faster. It’s a crucial part of Pinterest SEO and skipping it will hurt your account and pins instead of helping you get the traffic you deserve. Save this post for later if you found it helpful!

How To Name Your Pinterest Boards To Rank High

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