If you want to learn how to use Pinterest to get blog traffic completely free as a new blogger, you’ve come to the right place. I have been using Pinterest for years to generate millions of clicks to my blogs and I can tell you that I certainly know a thing or two when it comes to getting blog traffic from Pinterest.
Before we even begin, I just want to let you know that Pinterest has changed, it has become extremely hard to get exposure on the platform for new bloggers. Since they brought out this new idea pins feature, content creators are complaining heavily about the lack of clicks generated from the platform.
Does this mean that you cannot get traffic from Pinterest? Do you have to pay to play? Absolutely not! It simply means that you shouldn’t expect to generate thousands of clicks like before. You need to work harder and smarter to succeed with Pinterest.
How To Use Pinterest To Get Blog Traffic
In this tutorial, I will cover all the steps you need to take to optimize your Pinterest profile the right way. If you follow these tips, you will be able to see some results faster than others. Here is a screenshot from one of my blog’s traffic using Pinterest:
#1 Have A Business Account
Pinterest has 2 main types of accounts, business and personal accounts. If you want to get blog traffic, make sure you sign up for a business account by clicking this link.
If you already have an existing account that you want to convert into a business, click on your little image in the upper right-hand corner of your screen and click on settings:
Next, click on >account management>Convert to business:
I highly recommend that you change your country’s location to USA, or Canada so that you can take advantage of idea pins to grow your following (more on that below). To change your country location, go to settings>personal information>scroll down and change country:
Make sure to save your settings every time you make a change. I can’t tell you how many times I forget to save my changes on Pinterest!
A Pinterest business account allows you to access analytics, ad manager (for keyword research), and a whole lot of other important options that personal accounts don’t have.
Claim/Verify Your Blog
You will need to verify your blog for a business account just so Pinterest takes you and your content seriously, it is also very important for SEO. Next, you want to verify your blog by going to settings> claimed accounts>click on “claim”:
Next, you want to copy the HTML code and paste it into your blog header or into your Yoast plugin validator. Go to your blog dashboard, and click on appearance>theme file editor>header.php>paste the code under the<head> section:
Once you add the code, make sure to save your changes below. Lastly, type in your blog link and click on verify:
If all goes well, you should get the following message:
Now in some cases, depending on your theme, you will not be able to verify your blog using the header.php method. If this happens, you will need to install the Yoast SEO plugin and activate it.
Once you do, go to your dashboard, locate the plugin at the bottom, hover over the Yoast SEO plugin, click on social>Pinterest>paste your code>click save>refresh your blog>go back to Pinterest, and click on verify:
Activate Rich Pins
Rich pins are pins that are optimized for Pinterest search, a rich pin will have a title, alt tags, and description pulled in with it from the site it was pinned from. Once you have rich pins validated, anytime someone saves one of your pins from your blog, it will be saved with all the information it needs to rank in Pinterest search correctly.
To validate rich pins, you will need to create a post on your blog first. Once you do, go here, and add the link to that post. Click validate and your blog will be validated for rich pins.
Pick 1 Niche In The Beginning
I don’t care which social media platform you use as a blogger to drive traffic in the beginning, always make sure to start sharing content in one specific niche or category until your account or profile grows.
After years of testing and failing, I can honestly tell you that if you want to succeed with social media and generate traffic, start with one single niche and only move on to something else when you have grown an audience base.
It’s the same with Pinterest, you want Pinterest to rank your posts faster, then you need to help the algorithm understand what your profile is about by sharing content in only one niche.
If you start to pin about a wide range of topics, it will make the search engine’s job harder, they won’t know where to rank you or who to show your content.
Do Keyword Research
Once you pick your niche, it is time to do your keyword research and select the right keywords to use on your profile. This is a very important step that you need to take, without proper keyword research, your profile will not get the right exposure.
With Pinterest, you cannot just add any keyword to your profile, you need to choose keywords that have followers. That way, when you post in those categories or topics, your content will get shown to the followers of that topic.
To gather keywords, go to Pinterest categories and choose your niche.
Next, you want to choose topics or sub-niches to use as your keywords. Simply click on your niche and scroll all the way down to find topics related to your niche. For this example, I will use the beauty niche:
Above are all the subtopics for the beauty niche, you can choose the ones that are relevant to your niche and use them as your board names and to add to your profile and description. You can also access topics by searching Pinterest/topics/your-keyword/ to find a specific keyword.
If your search comes back with a 404, it means that your search phrase does not have followers or it is not a topic, therefore, you should not use it.
Once you have gathered all of the keywords that you want to use for your profile, it’s time to add them to your profile and boards.
Optimize Your Profile Settings
To add your keywords to your profile, go to settings>public profile> and in the name section, add in your main keywords (main niche) In your description, explain a little bit about your niche, who you intend to help, and why they should follow you. See the example below:
Create & Optimize Your Boards
Next, you want to add boards using the niche keywords you gathered from topics, to create a board, click on the plus sign:
Add your board title and write a description about the board that contains your seed keyword. Make sure not to do keyword stuffing, you want to make your description readable to people. Keyword stuffing will only hurt your account performance.
Add 10 Pins To Each Board
Once you create a board, add 10 relevant pins to that board from other Pinterest users in your niche. Make sure that when you are choosing pins, you click on them and make sure that they lead to a valuable source. You also want to make sure that the sites they lead to are not blocked or are no broken links.
I also recommend that you add at least 10 boards to your profile in the beginning. You can add more boards later on when your account has grown. You also don’t want to add more than 10 boards in the beginning because you won’t be able to keep all of them active with regular content when starting out.
Pin High-Quality Pins
The traffic is in the pins. Your pin color and trigger words will make or break your Pinterest traffic strategy. It is what will drive the clicks to your blog. If your pins don’t stand out, you will not succeed with Pinterest. Before we go into pin details, I have 1 tip, see what is already working for your keyword and create your own.
For example, if your pin is about “how to apply eyeliner easily” type it into Pinterest and see what pins stand out and rank high for those keywords.
As you can see in the image above, the highest-ranking pins are the last 2 pins on the right of the image. The first 4 images are youtube videos and naturally, videos rank higher than images on Pinterest these days.
Now that you know which pins are ranking high for your keywords, try creating something similar instead of going in blind.
Pinterest recommends pin dimensions to be 1000 by 1500 pixels, you can use Canva to create your pins for free. In my experience, red, orange, green, and yellow pins with bold letters do very well on Pinterest. The less text you have on a pin, the better it performs. No more than 4 words on a pin are best.
Pinterest has an effective in-house scheduler that you can use to schedule your pins. You can schedule pins for up to 2 weeks. I recommend scheduling at least 3 pins to 3 different boards daily when trying to grow your account. Make sure not to save the same pin to Pinterest twice.
You also want to refrain from saving to a specific board twice in 1 day. This will trigger their crazy spam filters and get your account banned.
Use Idea Pins Regularly
Idea pins are a thing on Pinterest right now! In fact, if you search for something on Pinterest today, the only results you will get are idea pins. They want to keep their audience on the platform for as long as possible. This is why outbound clicks from the site are so low for bloggers nowadays.
I really don’t see the importance of idea pins for bloggers except that they help you grow your followers and monthly viewers very fast. And that is the only reason why I am recommending you spend time creating idea pins at least 5 times per month as a content creator.
Don’t Pin From Other Users
The only time you need to pin from other users on Pinterest is when you are creating your boards in the beginning. You can also pin other users’ content when you don’t have your own because you want to keep your account active but that’s it!
Your followers want your content, that’s why they followed you! It does not hurt your account whatsoever by pinning only your own content. Pinterest actually suggests it.
Stick To One Niche Until Your Account Grows
I cannot emphasize enough how important it is to stick to one niche until your account grows. Try not to be tempted to indulge in other niches for as long as possible. The more content an account has around a specific topic, the more priority that account will have in search results.
Is Pinterest Good For Blog Traffic?
In my opinion, Pinterest is good for blog traffic in the long run. You see, up until a year ago, you could generate up to 20k page views per day if you knew how to optimize and pin strategically but nowadays, I don’t care how well you optimize, you cannot get more than 5k page views per day.
Even then, you will still need to put in a lot of work and time to start seeing those initial clicks coming into your blog. I highly recommend optimizing your blog for free Google traffic instead of relying solely on Pinterest if you want to succeed.
Before we move on to my next point, I would also like to mention that Pinterest is a complete roller coaster, you never know when they will shut your account down so never put all your eggs in one basket.
How Long Does It Take To Get Traffic From Pinterest
It used to take 3-6 months for a fully optimized Pinterest profile to start generating traffic to blogs but as of 2021, I would say 6-9 months when done correctly. It may seem like forever but if you are in this for the long run, using Pinterest to grow your blog traffic can be worth it depending on your niche.
How Much Traffic Can You Get From Pinterest?
As of 2021, if you optimize your profile, content, and pinning strategy, you can get up to 200k page views to your blog per month. This can only happen if you do proper SEO, pin consistently, and grow your following. Without followers and proper SEO, it’s not going to work.
You see before Pinterest made all these new updates, you could have 0 followers and still have your content seen by users but in 2022, less than 2% of your followers see your pins when you publish them.
This may all seem like I am trying to discourage you from trying your hands at Pinterest but if you follow my youtube channel, you will know that I am all about Pinterest things have changed a lot on the platform and I just want you to know the truth before you start your Pinterest journey.
If you follow these tips, you will begin to see results from Pinterest faster. I hope this post was helpful and I would love to hear your thoughts in the comments below. You can follow me on Pinterest for more awesome tips when I release them. Until next time, stay awesome.
Hi, my name is Erika and I am a full-time mom of 4 wonderful children. I have been blogging online from the comfort of my home for the past 8 years and have enjoyed every second of it. I’ve had my ups and downs through my blogging journey, I’ve learned a lot, failed a lot, and gained a lot financially.