If you are a complete beginner and want to learn how to use Pinterest step-by-step, this tutorial is for you. Below, we will be going over the best methods necessary to set up the best Pinterest profile with a complete SEO strategy in mind to rank over your competitors.
I will also show you how to connect your blog or online store, create boards, pins, idea pins, how to grow your followers fast, and everything you should never do on Pinterest to prevent an account ban.
How To Use Pinterest Step-By-Step For Beginners
Please note that this post is for people who want to use Pinterest to generate blog traffic, customers to online stores, and want to grow their profiles to land brand deals and sponsorships. If you want to use it personally, you may want to skip steps like linking your blog, verifying, or activating rich pins.
What is Pinterest
Pinterest is a visual sharing platform, It is also a search engine. When you search on Pinterest, unlike Google search, you get image results. People go onto Pinterest to find inspiration or to plan for upcoming events in their lives.
Once they do, they can save these ideas to what are called boards for future reference or share them with their friends outside of Pinterest. You can create as many boards as you like on Pinterest and save up to 50 thousand pins to your profile.
Pinterest covers a lot of categories such as recipes, home decor, fashion, and so forth. Every category has followers, some with up to 100 million followers. Once you follow a category on Pinterest, you get to see new pins and idea pins in your feed when other content creators share them.
How To Sign Up For Pinterest Business Account
Pinterest business accounts are for bloggers, shop owners, and brands. It is completely different from personal accounts because it comes with tools like analytics and ad manager and options to optimize your profile for search engines.
Without a business account, you won’t be able to understand your audience, link your blog, shop, or run Pinterest ads on the platform.
To use Pinterest, you will need to create an account, it’s easy, and it takes less than 2 minutes. To create a business account, click this link>enter your email>password>age>create an account:
Next, add a profile image>add in the name of your blog>your blog url>choose USA, Uk, or Canada as your country>choose relevant language>click next:
As you see above, my profile name contains my targeted keywords (more on that below). Next, you want to choose your niche>click the first dropdown box>select your category: ( mine is education)
Next, choose what you intend to use Pinterest for>click on the boxes that apply to your business>click next:
Next, you will need to choose who you are and what your business is about. Click the box that applies>click next:
Now you can choose if you would like to advertise on the platform, select your option and click next. I recommend you select “I’m not sure yet for now”:
Once you are done, and your account has been created, you should see a page like the one below. Leave it as it is for now and continue with the rest of the article. Go to your email and verify your Pinterest account:
How To Set Up Your Pinterest account
If you want to use Pinterest for your business, you will need to optimize your profile so that you get found in Pinterest search for your niche or keywords. Setting up your Pinterest profile blindly will limit your exposure immensely.
Once you sign up for a Pinterest account, you need to do some research in your niche to find the best keywords to use for your profile. To do this, go to Pinterest categories by clicking on this link.
Choose your niche and scroll down, you will see topics related to your niche, open each one and see how many followers each topic has. Let’s use the travel niche as an example:
If we open “budget travel tips” you will see how many followers it has, I recommend you follow categories and topics that are in your niche so that you see what other creators are sharing:
So if your blog is about “budget travel tips” while you are still on the page above, scroll downwards to find other relevant subtopics for your niche:
If you do not find relevant keywords to your niche in the related topics section, you can open each of them to find other related topics. You will want to spend some time finding the best topics that best describe your blog. Let’s open “travel tips” to find other related topics:
So travel tips have 118k followers and have the following related topics:
If you cannot find exact match topics in your niche, simply search for them by going to pinterest.com/topics/your-keyword/. Make sure you add dashes in between each word after pinterest.com/topics/.
Get a pen and paper and make a list of all the relevant topics along with followers count. Knowing that each topic has a sub-topic, is like opening a can of worms.
When you use topics with a lot of followers as keywords on your profile and boards, you are telling Pinterest to show your profile and content to those specific groups of followers.
It also tells the Pinterest search algorithm what your account is all about that is why I highly recommend you start with one niche at the beginning of creating your profile. You can always evolve to other related niches in the future.
How To Add Keywords To Your Profile
Now that you have gathered all of your keywords, choose the best ones that really explain what your business is all about, you also want to choose the ones with the most followers to use in your profile.
Next, go to settings by clicking on your profile picture in the upper right-hand corner of your screen>public profile>in the name section>add in 2 to 3 keywords>in the about you section, add in a description that contains your targeted keywords:
Make sure to click the “save” button after making changes. While on the same page, scroll down a little bit to add in your username and email address:
Finally, you need to change the cover image for your profile. To do this, go back to your profile by clicking your image in the upper right-hand corner of your screen. Click the little plus sign in the lower right-hand corner of the featured image section and upload an image of choice:
How To Connect Your Pinterest Account To Your Blog
To make Pinterest work for your blog and get you the traffic you deserve, you will need to connect your blog by adding a tag. This will verify your blog with Pinterest. This is a very important step that you need to take.
To verify or connect your blog I recommend you install and activate the free Yoast SEO plugin on your blog first. Next, go to settings>claimed accounts>next to websites>click on “claim”:
Next, copy the HTML code and head back to your WordPress blog:
Locate the Yoast SEO plugin in the lower left-hand corner of your dashboard>hover over it>click on social>locate “Pinterest”>paste in your code>click save>refresh your blog:
Go back to Pinterest and click on “continue”:
Add in your blog URL and click on verify:
If everything is set up correctly, you should get the message below. Note, that you would be prompted to install the Pinterest tag on your blog, but I recommend you do so when you decide to run Pinterest ads.
Now that your blog is connected and claimed, you should see the little checkmark next to your blog URL on your Pinterest profile:
How To Activate Rich Pins For Your Blog
Rich pins are pins that contain information from a website or blog. This information is usually the description, title, and alt tags and they are important for ranking your pins on Pinterest for your targeted keywords. To activate rich pins for your blog, you will need to have a published post or article.
If you have a post already, simply copy the link to that post, follow this link, paste the link of your post in the link section and click on “verify”:
Your rich pins should automatically be approved and you should get the following message:
How To Create & Optimize Boards On Pinterest For SEO
When creating boards on Pinterest for your business, your boards need to rank in the Pinterest search for your targeted keywords. If you start creating boards blindly, your boards will not rank and the pins within those boards will not gain exposure.
If you plan on getting traffic from Pinterest, SEO (search engine optimation) is everything. That is why I recommended you do your keyword research from the start. For my profile, I am trying to rank for 3 keywords. Blogging, Blogging Tips & Blog traffic.
These are all topics and keywords with followers on Pinterest therefore, if I create boards using these keywords, whenever I create content for these boards (using relevant keywords as well) they will get seen by the followers of these topics.
This is exactly what you want to do on your Pinterest profile as well. To create your boards go to your profile>click on the little plus sign in the lower right-hand corner of your screen>create a board:
Next, name your board using your keyword and click on “create”:
Once you click on “create”, Pinterest will recommend some pins for you to save to that board. These are usually the top-ranking pins in your niche, therefore, I recommend you choose at least 5 for each of your boards and click on “done”.
You will be automatically redirected to your board once you click on “done”. Inside your board, click on the little dots next to the name of the board and select “edit board”:
Now you want to add in your board description and click “done”: As you will see below, I have added my keyword within the description as well and you want to do the same:
I recommend creating at least 10 boards on your profile immediately after creating your profile. Try to stick within your niche when creating your initial boards. You want your profile to be as targeted to your niche as possible.
Take a look at how I niched down on my Pinterest profile and don’t forget to follow me while you are there cause you are that awesome!
How To Create Pins On Pinterest
When creating pins on Pinterest, you need to do your research and see what’s already going viral or ranking in the top positions. You never want to go in blind. You can use the Pinterest topics section to find trending and viral pins for your keywords or simply use the search page.
Type in your search term into the Pinterest search bar and take a look at the first four pins in the search results. Make sure you only look at pins and not idea pins. Let’s say I want to make a post about blog monetization, I would type in something like “how to make money with a brand new blog:
#1 and 2 are ranking high for your keywords, you may want to create something similar using your brand colors in mind. You also want to choose your pin dimensions according to Pinterest guidelines. Vertical pins work well on Pinterest and they recommend 1000×1500 pixels. I use 564×1128 and they do very well.
I also recommend you use as little text on your pins as possible and never use more than 2 fonts on each pin. You may also want to try red, green, orange, and yellow colors on your pins because they are attention grabbers.
Please note that most of the pins in the top ranking spots are sometimes promoted pins or they have gotten tons of engagement to be able to rank in those top spots. With that being said, if you choose low competition keywords related to your niche, you will be able to rank higher.
To create your pins for free, I recommend you use Canva, they are free and there are tons of free templates that you can use for your pins.
How To Create Idea Pins On Pinterest
Idea pins are simply Pinterest’s version of Youtube shorts, Tiktok videos, and Instagram reels. They are easy to create and you can make them using both desktop and mobile. When making idea pins, make sure to use keywords so that they rank well in Pinterest searches.
Although Idea pins are not linkable, you will still need to use them if you want to grow your followers fast, increase your engagement, and your monthly viewers, and drive traffic to your static pins, you will need to use idea pins regularly. Not creating idea pins for your Pinterest is definitely not recommended.
To create idea pins, you can use a free Canva account but make sure you use 1080×1920 pixels for the size of your idea pin. You can also find the Pinterest idea pins best practices here. To find ideas on how to create idea pins that are doing well on Pinterest for your niche, simply do a search for your keywords.
I searched for blogging using topics and these are the idea pins I found:
You will want watch a few of them to get some ideas to create your own.
Things You Should Never Do On Pinterest
Never save the same pin to the same board twice. Always create a new pin for an existing link if you want to resave that link on Pinterest. Saving the same pin twice to your profile on Pinterest will get your account banned.
You also want to make sure that you space out creating and saving new pins for an existing link on Pinterest. At least a week is okay.
You also want to refrain from following and unfollowing on Pinterest, you can use idea pins to grow your followers easily nowadays.
Do not download and re-upload other people’s pins on Pinterest, Pinterest has made it very easy for creators to report pins and once a pin is reported, it could lead to account suspension.
Do not repin other people’s pins to your profile without checking the links first. You want to make sure that the links are not dead and that they lead back to reliable sources.
Having dead links on your profile will limit your exposure.
Do not provide medical information on Pinterest if you are not a licensed physician or a dietician. These types of pins do not get shown on Pinterest anymore
Do not create misleading pins simply for the sake of generating traffic back to your website. People can easily report your pin and your account will get suspended.
Do not share pins that go against Pinterest guidelines.
How To Keep your Pinterest Account Active
On Pinterest, it’s all about keeping your account active by sharing fresh pins at least 5 times daily. Once you stop sharing new pins, your monthly viewers reduce along with your outbound clicks.
Pinterest has a very effective in-house scheduler that you can use right on the platform. You can schedule pins for up to 2 weeks without paying a dime.
To use the scheduler simple click on create>upload the pin>add in your title>add in your description>alt tags>Link to your post>click on save at a later date>choose the date and time>choose the board you want to save to>click on save:
How To Grow Your Followers Fast On Pinterest
To grow your followers fast on Pinterest, simply create as many idea pins as you possibly can but make sure you create idea pins using keywords that are trending in your niche. You can use the Pinterest trends option or download the “Pinterest predicts report”.
Remember that Pinterest wants fresh and trending ideas on the platform and if provide for them, they will expand your reach on the platform. Just make sure that you cover topics in your idea pins that are related to your niche.
Hi, my name is Erika and I am a full-time mom of 4 wonderful children. I have been blogging online from the comfort of my home for the past 8 years and have enjoyed every second of it. I’ve had my ups and downs through my blogging journey, I’ve learned a lot, failed a lot, and gained a lot financially.