In the world of online marketing, traffic is everything, without traffic, you fail, without traffic, you make no money, without traffic, all your hard work is for nothing! In this post, I will show you how to drive traffic to your blog using Google search and other search engines.
Now before you roll your eyes and say “oh no not another google search tutorial” just hear me out.
If you follow this tutorial and do what I tell you, I promise you, in fact, I guarantee you, you will get traffic from Google! I don’t care if you are a new blogger with absolutely no backlinks and experience, you will see results using this strategy.
How To Drive Traffic To Your Blog Using Google Search
Every time I watch a youtube video on getting ranked on the first page of Google, the first thing I hear is keyword research! Some tell you to use google trends to drive traffic and some tell you to use longtail keywords, others tell you to simply use google’s autocomplete feature, and voila, you will start getting traffic.
The truth is, I have tried all of those methods and unless your blog is well established with tons of backlinks in a specific niche, you are not going to get any results! Yes, keyword research is everything and they are always trying to get you to signup for tools that cost hundreds of dollars to get the job done.
These tools work, but new bloggers simply can’t afford to pay that kinda money. That is why I am going to show you 2 methods in this post, one will cost you $10 bucks for 3 to 4 months worth of keyword research and the other method is completely free. Both methods work perfectly!
In fact, I am using them to get the results from Google below to one of my blogs right now: ( see the red arrow for clicks)
Getting keyword Ideas In Your Niche
In most cases when you are just starting out, you will have no idea how to find keywords that people are searching for in your niche. Simply go to a site called to answer the public, put in a seed keyword around your niche, click search, and watch the site do its magic.
The results consist of searches and phrases that people are actually typing into google. Gather these keywords and use the methods below to pick the best ones for your blog posts.
The KGR Method
The first method is known as the KGR method, I have no idea what that means but it was invented by a guy name Guy Cunnigham. He is a YouTuber who knows what he is talking about because I have been using this method for years and it never fails to get my posts ranked on the first page of Google every single time!
The method is simple, look for keywords in your niche and search for them on google, next add the “allintitle” string, which goes like this ( allintitle: “keyword” ) click search.
If your search comes back less than 25 results, you have a winner. But that’s not all, your results need to consist of pages with 0 backlinks or should be low-quality sites with no importance in google. (see below)
Keyword Research Tool
For the second method, you will be using a tool called keywords everywhere. What this tool does is that it shows you the competition, the value, and the monthly search volume of the keyword.
It also gives you other longtail keywords that are related to your initial search.
Now, you always want to make sure to pay attention to the keyword difficulty, which is the competition (cmp). You ultimately want your competition to be 0.00 up to 0.05 maximum! Anything above that will never make it to the first page unless your blog has a ton of backlinks.
So let’s try TikTok stories as a seed keyword again:
See the competition is 0.04? This is what you want, the lower the number and higher the zeros the better. See the other longtail keywords below:
I like to use this tool together with the KGR method to get my keywords. That way, I can guarantee that my posts will rank on the first page and in most cases #1. Let’s try our seed keyword again using the tool with the KGR method:
As you can see, it’s a terrible keyword, it has over 4k results, it will be impossible to rank for, let’s try another keyword from the longtail keyword box:
See, this one has only 8 results and most of them are videos, writing a post will get you ranked on the first page for this keyword. But mind you, most keywords with low competition are usually very low in search volume as well depending on your niche.
I highly recommend using the keywords everywhere tool along with the KGR method because they work so well together.
LSI keywords are very important for ranking a piece of content, they simply help search engines understand more about your posts and decide where and how to rank them. LSI means (latent semantic indexing) LSI keywords are simply keywords that are relevant to your main keyword.
Let’s say your main keyword for your post is blog traffic, your LSI keywords would be blog traffic tools, blog traffic tips, generating blog traffic, tips to increase blog traffic, and so on! The keywords everywhere tool helps you find LSI keywords for your posts but there is also a free site called LSIgraph that does the job better.
One of the easiest ways to find the appropriate list of LSI keywords is by simply typing in your main keywords into Google search and looking at the dropdown menu:
- blog traffic
- blog traffic for beginners
- blog traffic increase
- blog traffic checker
You can also find LSI keywords by scrolling all the way down google’s search results page, let’s say your seed keyword is blog traffic:
Another way to get extremely good LSI keywords is the “people also ask” section:
In my experience, using LSI keywords from the “people also ask” section is so much better and helps your posts rank higher.
Just make sure that you only choose keywords that are relevant to your article and stay away from keyword stuffing because Google is smart enough to tell.
Doing Competitor Analysis
Your next step is to carry out an analysis on your competitor. What this means is that you need to see which blogs posts are ranking in the first, second, and, third place for your keywords. Open each post up and check how many words each contain.
You also want to compare thier LSI keywords, their post structure, media plus heading tags. Once you have listed down all of this information, you need to create better and longer content. Use similar Lsi keywords and add better images and videos. This will ensure that your post ranks above, below, or somewhere in between theirs.
Improving User Experience
User experience is very important when it comes to ranking in search engines and keeping your spot. You see, Google measures how long a user stays on a webpage to decide where that webpage is ranked or if it is worth keeping it’s rank.
Google wants to give it’s users the best experience possible, and the longer a user stays on your page, it sends google good signals. If a user visits your blog post and leaves right away, it tells google that either they didnt find what they were looking for or there isnt enough information to cover the topic.
This is why LSI keywords and competitor analysis is important, it gives you more topics to cover in your blog post and shows you why your competitor is ranking high. Your next step is to outline your blog post is an engageing manner to improve user experience.
Outlining Your Blog Posts
Once you have gathered your main keywords and LSI keywords for your post, it’s time to put it all together. I recommend gathering all your content ideas and outlining your posts beforehand so that writing is easier later on.
Whenever you gather your keywords for a specific post, make an outline of how you want your post to turn out. Add your main keywords as H1 & H2 tags and your LSI keywords as H3 tags. Breaking down your keywords into tags will help decide how to structure your post.
Always make sure to add your main keywords into the first half of your article.
Using the blog traffic tips above will definitely help you drive free traffic from search engines to your blog but you also need to focus on your on-page SEO. On-page SEO simply means optimizing your post or blog page for search engines.
Structuring your post with H1, H2, H3, and H4 tags, adding images with alt tags, writing for people and not for search engines, adding tags, adding meta descriptions, and media to your posts are all ways to improve your posts for search engines. Read this post.
Lastly, I highly recommend installing the free Yoast SEO plugin to help you optimize your post for search engines
I will continue to update this post with new methods so make sure to save it to your Pinterest profile. I would also love to hear your thoughts in the comments below. Until next time, please make sure to stay awesome.
Hi, I’m Erika, a full-time mom of 4. I’ve been blogging from the comfort of my couch while my kids play around me for over 8 years! I love teaching other moms like me how to succeed in blogging so let’s do this!