Blogging has changed my life in ways I never thought possible. That said, it took me years to succeed because of all the common blogging mistakes I had no idea I was making. These blogging mistakes could be preventing you from taking your blog to the next level!
After creating over 50 different blogs in different niches, I can humbly say that I have enough experience when it comes to blogging. I have failed so many times, it’s embarrassing but I finally learned my lesson and after reading this post, you won’t have to walk in my shoes.
18 Terrible Blogging Mistakes You Should Never Make
All the blogging mistakes listed below are mistakes that I have personally made throughout my years of blogging. I see a lot of bloggers making these same mistakes over and over. If you are, you can start fixing them right away by following the tips below.
1. Not Setting Your Blog Goals
Data shows that when you write down your goals, you are 50% more likely to achieve them! Goal setting should be a top priority on every blogger’s list. You need to make a list of all the things you hope to achieve with your blog and work towards it daily.
Setting goals for your blog and holding yourself accountable for achieving those goals is the first step to a successful blog.
2. Not Having A Solid Blog Strategy
Not having a solid blogging strategy for your blog is a huge mistake. It is a recipe for failure and sadly, over 83% of bloggers are making this mistake. Step 1 of a blog strategy is to understand the purpose of your blog. What are your goals, what do you want to achieve, who is your target audience, and how do you plan to monetize?
The concept of a blog strategy is simple, you are reverse engineering and beginning with your end game in mind. Answering these 4 questions will get you one step closer to creating a blog plan. Now get a piece of paper and get to work.
3. Not Mapping Out Your Blog Audience
If you don’t map out your audience, your blog won’t have a purpose and you won’t succeed! You need to understand who your targeted audience is and put yourself in their shoes. To do this, you must understand your niche.
Go to google and define your niche, make a list of people who could benefit from that niche, and break it down to gender, age, and location. Now think about their pain, how is their problem affecting their lives, and how you can you help them fix it.
- Who is your audience
- What are their problems
- How can you help them solve their problems
Example For My Niche: I want to help stay-at-home moms, learn how to make money online, by starting and growing a lucrative blog. So my answers would be:
- Who- stay-at-home moms
- What- they want to make money online
- How- I help them learn everything they need to succeed
As you can see, I am targeting a specific group of people. This gives me a clear strategy when crafting my brand colors, voice, products, content, and graphics. Once you fully understand your audience, you will have a clear picture of how to structure your blog.
4. Not Structuring Your Blog Correctly
I used to always create blogs, gather keywords, write content, and let it sit on my homepage. I never understood the importance of mapping my audience and crafting my blog’s homepage for conversions. I didn’t have a solid structure in place. You see, themes have homepages for a reason:
- 1. They are optimized for search engines.
- 2. They are optimized for sales and opt-ins.
- 3. They give your audience a clear understanding of your blog.
- 4. They are structured to send your visitor exactly where you want them to go.
5. It’s your sales page to pitch yourself, your product, and your brand.
- 6. It’s great for navigating social traffic.
Your homepage should have a lead magnet, a list of your products/services, a link to your money page, your social media accounts, your about page, and your contact page. It should make people want to learn more about you and your blog.
You always want to structure your homepage with links to your most important or money pages. Read this post on how to make money blogging to understand further.
5. Not Doing Your Blog SEO
I’ve lost count of how many times I created blogs without optimizing them for search engines! Looking back right now makes me want to smack myself in the face! Not optimizing your blog for search engines is like cooking fruits and vegetables in one pot! Imagine how that would turn out, mushy right?
Blogs depend on traffic to survive, a blog without traffic can never succeed, and not doing keyword research for your blog correctly will prevent it from appearing in search engines. Okay, so why worry about search engine traffic and SEO when we have social media right?
Wrong! I’ve depended on social media too many times for traffic generation to know that when they suspend or ban your account, you lose all your hard work and earnings. But it’s not like that with search engines, yes, rankings may fluctuate due to outdated content or updates but they don’t ban or suspend you unless you do something funny!
So do your keyword research and optimize your blog and posts for search engines by creating pillar content, 2000 words, and up articles. Add interlinks and outbound links to trusted sources, add the right headings, alt text, and tags, add infographics, videos, and images, optimize your categories with keywords e.t.c
6. Not Adding Value
Back in the day, I used to pop out 300-600 word articles like hens popping out eggs! And gals did that hurt! My aim was to put out as much content as fast as I could. I didn’t care about user experience, I didn’t care about taking the time to really add value to my posts, and I just wanted to get traffic from social media as fast as I could.
You see with social media, the more you post, the more traffic you get! Now, what happened was, google wasn’t ranking my content, readers were reporting my site, and most of the time, my accounts got banned! You don’t want to replicate my mistake.
You want to add value when creating your posts. Think about your reader’s pain and try to answer their question to the best of your ability. Create high-quality posts with graphs, add pdfs, add videos, and add step-by-step tutorials e.t.c
This not only helps your blog succeed long-term but also sets your blog apart from the crowd. It gets you long-term traffic, backlinks, and respect in the blogging community.
7. Not Building Backlinks
The idea of building backlinks just never sat right with me! Asking other bloggers to guest post on their blogs felt a little degrading and besides, I wanted to spend my time creating content for my blog. I was just too lazy so I found excuses not to build backlinks and it really affected the outcome of my blog authority.
Not building backlinks early on in your blogging journey is not a smart move. The more backlinks you have on sites with high domain authority, the faster your content will rank in search engines. Just create amazing content filled with value that people would want to link to and share.
8. Not Creating Updated Quality Content
When I started out, I never updated old blog posts or made my content worth reading. I just wrote blog posts like crazy because everyone said content was king! What I didn’t understand was that only Quality content is king!
The truth is, you could have 100 quality blog posts that are updated regularly and get better results than bloggers who write tons of low-quality outdated content. Writing high-quality blog posts will make you become an authority in your niche. The go-to person for that particular topic.
Does this mean you need to have a 2000-word blog post every time you want to publish content? No, you can start out with 1000 words, create new content once or twice a week, and update your old content. That way, you have updated and new content regularly.
9. Not Repurposing Content Correctly
Ever wonder why you are not doing well on social media? It’s because you are not repurposing your content the right way! Simply posting your blog links on social media will not get you traffic or build you an audience. (which is your goal). You need to add value and repurpose your content to create awareness instead of clicks initially!
That’s why you need to structure your blog’s homepage correctly for conversions. If you write an article about 10 ways to eat apples, create a short video showing people 10 ways to eat apples and tell them where to go at the end of the video to find similar content.
All social platforms allow you to link back to your blog in your profile. You also want to repurpose content specifically to fit the audience of each social network. Users on Pinterest won’t be the same as users on Twitter.
Social networks want to keep their viewers on their platforms. It’s how they make money, they wouldn’t like it if you are trying to use their platform to send viewers off.
Especially so if you are not paying them for ads. Think about it this way, would you add other people’s links to your blog posts to send your viewers off your blog? No right? Because that’s how you make money by keeping people on Your site!
10. Trying To Be Everywhere At Once
Now the mistake I made, in the beginning, was that I thought I had to be everywhere all at once, I was on Instagram, Twitter, LinkedIn, Pinterest, Facebook, Reddit, youtube, you name it! Everywhere I could stick a link to my blog, I was on it! And what good did that do me, nothing!
I was never active enough on all those platforms to grow an audience, I just used to spam my links and never got any followers or engagements! I never understood the power of repurposing content and engagement plus I was too lazy to even try!
You need to do your research and test out which social media platform is best for your type of audience and try to make it work for your blog. Build your presence and make people aware that your blog exists and only move on to the next platform once you’ve succeeded.
11. Not Growing An Email List For Your Blog
One of my most regrettable mistakes to date is not growing an email list as soon as I started blogging years ago! If I did, I would have had over a million email subscribers! Like I said, I was too lazy and was always running after quick fixes and shining objects.
I was simply doing everything wrong! Email marketing is what makes bloggers quit their 9-5, it’s what makes them live the life of their dreams. Without an email list, you will always hustle! Hustle for traffic, hustle for buyers, and hustle for money!
I say start growing your email list as soon as you set up your blog. Make it a priority. Here is a step-by-step guide on how to start email marketing from scratch to help you set it all up.
13. Not Creating Blog Related Products
Maybe you are promoting affiliate products, isn’t that enough? Well, if you are making anywhere between $50-$100 bucks per sale then it’s a great way to monetize your blog. It’s easier, you don’t have to worry about creating, hosting, returns, and all that stuff.
Your job is to simply promote and complete a sale to make your commissions. But is it a great long-term strategy?
NO! Nothing trumps creating and owning your own products on your blog. When you create and sell high-quality products in your niche, you become an authority.
You are the go-to person for answers. You hold the winning cards and you can play them any way you like. You build a name for yourself in your field and it is a long-term strategy, unlike promoting affiliate products. Don’t let fear hold you back.
It’s easy to create ebooks, planners, and journals in Canva which you can sell on your blog. There are tons of youtube videos that will walk you step-by-step.
14. Not Doing Blogger Outreach
With blogger outreach, you can share tips and tricks with other bloggers in your niche, communicate with them, share experiences, promote each other’s content, get guest posting opportunities, gain exposure, and grow together.
When I started this blog, I had no idea about keyword research, I just wanted to help other moms like me learn how to start a blog and make money while they were at home with their kids. I knew my blog’s niche was about starting a blog for moms so I started brainstorming blog names and I came up with Startamommyblog.
After setting up my blog, I did a search on google only to see that there was already a blog called Startamomblog. I felt like a fraud. Everywhere I went online, people thought I was Startamomblog and it was simply an honest mistake.
Not being able to make friends with other bloggers has made me feel lonely in the blogging world and limited my growth. So please learn from my mistakes and be authentic, do your research and reach out to other bloggers in your space so that you can all grow together.
15. Not Staying Consistent With Your Blog
In the world of blogging, consistency is key, you need to set a schedule and deliver. You don’t need to create content every single day to be consistent, that’s what I thought consistency meant back in the day.
The truth is, you only need to set dates for when your posts should go out and try to make sure you deliver by creating content beforehand in batches.
Try not to go MIA for a long time. If you plan on taking time off, create content to cover your time off. Never leave your audience hanging, they will go to your competitors for answers.
16. Not Investing In Your Blog
I spent years relying on free tools and resources for my blogs. I rarely promote products in my blog posts. My motto has always been to provide free information and methods for new mom bloggers to make money online without spending money.
And it was all good but I never evolved until I started buying ebooks to improve my blog and change my mindset on blogging. So you need to invest in your blog as soon as you can afford it. You need necessary tools like a Canva pro account, Keywords Everywhere, and Mailchimp free or paid plan.
These tools and ebooks are essential to growing your blog and I wouldn’t recommend them to you if they didn’t help me.
17. Not Giving Your Blog Time To Grow
Blogging requires time and one of the most common blogging mistakes I see new bloggers make is not giving their blogs time to grow. Data shows that it takes up to 12 months to start earning from a blog. Although it is possible to monetize a blog earlier, you need to put in the work.
It’s like trying to grow a flower, you need to take care of the soil, water the seeds, remove the weeds, and provide accurate lighting for it to grow. No one expects a flower to grow overnight so take care of your blog and exercise patience. Nothing is impossible where there is desire, consistency, and persistency. ( I just invented that)
18. Not Learning From Mistakes
The greatest mistake of all is not learning from your mistakes. In order to grow as a blogger, you need to evaluate, evolve, and excel. Now I want you to list down all the mistakes you think you have been making with your blog and stop making them!
Everything takes time, trial, and failure before winning. I wish you the best of luck and I hope you use these tips to improve and succeed with your blog.
If you have any blogging mistakes that you’ve been making that need adding to this list, please leave them in the comments below. I may add them to this post and give you a link back to your blog. Thanks for reading and stay awesome.
Hi, I’m Erika, a full-time mom of 4. I’ve been blogging from the comfort of my couch while my kids play around me for over 8 years! I love teaching other moms like me how to succeed in blogging so let’s do this!