Today we will be covering the 27 most popular niches on Pinterest and how you can optimize your boards and profiles to get the most out of it all. Get ready to be blown away by this monster list, I was also shocked to find out that people are highly interested in topics like these so grab a cup of coffee, a bottle of beer, or a shot of… lol just kidding, and let’s get this party started!
So after all is said and done, Pinterest is what it is, a traffic machine! And trust me I am not exaggerating, if you know how to use this platform the right way, you will be able to drive thousands upon thousands of visitors to your blog, products, and offers before you can say jack!
27 Most Popular Niches On Pinterest
Below is the list of all the categories on Pinterest and their amount of followers, please note that I have omitted some of the categories that were under 4 million followers because I wanted to keep this list relevant to its title 27 most popular niches on Pinterest.
1. Makeup- 128 Million Followers
2. Skin Care- 97 Million Followers
3. Nails- 90 Million Followers
4. Eye Makeup- 82 Million Followers
5. Furniture- 79 Million Followers
6. Home Decor- 60.5 Million Followers
7. Women’s shoes- 56 Million Followers
8. Art- 54 Million Followers
9. Travel- 52 Million Followers
10. Photography- 47.1 Million Followers
11. DIY & Crafts- 45 Million Followers
12. Design- 44 Million Followers
13. Technology- 38 Million Followers
14. Dresses- 37 Million Followers
15. Hair- 36 Million Followers
16. Birthdays- 36 Million Followers
17. Woodworking- 36 Million Followers
18. Quotes- 35 Million Followers
19. Hair Tutorial- 31 Million Followers
20. Food & Drink- 31 Million Followers
21. Humor- 29 Million Followers
22. Gardening- 27.2 Million Followers
23. Tattoos- 27 Million Followers
24. Landscaping- 25 Million Followers
25. Animals- 25 Million Followers
26. Container Gardening- 24 Million Followers
27. Education- 24 Million Followers
28. Hair & Beauty- 21 Million Followers
29. Health & Fitness- 21 Million Followers
30. Architecture- 20 Million Followers
31. History- 20 Million Followers
32. Men’s Watches- 19 Million Followers
33. Celebrities 16.5 Million Followers
34. Nail Art- 15 Million Followers
35. Kids & Parenting- 14 Million Followers
36. Sneakers- 13 Million Followers
37. Sleeve Tattoo- 13 Million Followers
38. Bedroom- 12 Million Followers
39. Men’s Fashion- 11.1 Million Followers
40. Weddings- 10.2 Million Followers
41. Geek- 6.9 Million Followers
42. Kitchens- 6 Million Followers
43. Bridesmaids Dresses- 6.6 Million Followers
44. Wedding Invitations- 6.5 Million Followers
45. Women’s Fashion- 5.8 Million Followers
46. Kids’ Crafts- 5.6 Million Followers
47. Christmas- 4.7 Million Followers
48. Outdoors- 4.4 Million Followers
If you want to see real data, here is a video I made about these niches. Note that some of these niches have grown a lot since I made this post and video.
Conclusion
Now you know about the 27 most popular niches on Pinterest that you can start your blog around. If you liked this post, please share it with your friends and I would love it if you followed me on Pinterest for more amazing tips.
Hi, I’m Erika, a full-time mom of 4. I’ve been blogging from the comfort of my couch while my kids play around me for over 8 years! I love teaching other moms like me how to succeed in blogging so let’s do this!