Do you ever wonder what people are doing on pinterest to get huge amounts of traffic and make sales? Well in this post, I will show you exactly how to use pinterest for business and how you too can start leveraging this awesome platform the right way to get those same results fast. People are paying hundreds of dollars to learn what I am about to teach you for free so read on.
Pinterest is a visual search engine, just like google and YouTube you can search for pretty much anything and you would be able to find it on pinterest. What makes this platform so amazing is the fact that people are actually searching for what you are offering, understanding this concept will help you get ahead of the crowd faster. Read this article to understand what pinterest is before you continue.
Another important tip before we get started is remembering to optimize your images the same way you would on YouTube or a blog post, adding keywords and descriptions that people are searching for in your pin descriptions can help get your pins ranked higher in the pinterest search engine.
How To Use Pinterest For Business
Utalizing pinterest for your business is one of the smartest moves to make, because pinterest is the best social platform for making sales and getting website/blog traffic. That said, the key to becoming successful on pinterest is optimizing your profile the right way. Follow this tutorial step by step to do just that.
Tools that you will be needing:
- Pinterest Keyword Tool
- Keywords Everywhere
- Pinterest Guided search
- Amazon Bestsellers
- Pinterest Business Account
Your first step is to install and activate a free keyword tool to your browser called keyword everywhere chrome extension.
Finding Your Niche
Next you want to go to amazon bestsellers and try to find a specific niche that you want to create your business around if you haven’t planned this out beforehand. This should be something or a topic that you are actually interested in or you have a little bit of knowledge into.
Note: choosing a niche needs to be researched thoroughly because this is what makes or breaks a business online, you need to choose something that is profitable and also something that people are actually searching for.
Now it is time for you to find out if your niche, keyword or topic is getting searches in google and in the pinterest keyword tool, to do this, go to ubersuggest after you have installed the keyword everywhere tool and activated it, and type in your keywords into ubersuggest.
Your results should look similar to image below:
Your results should consist of your keywords, your monthly search volume, your cost per click and your competition, my keywords were “how to make money” and these were my results. Your interest should be on the monthly search volume and your competition, the higher your search volume the better. Your competition should be 0.01 or 0.02, anything above that will be harder to rank up.
Next you want to go to pinterestkeywordtool and search for your exact same phrase and see if people are searching for your keywords on pinterest like the image below:
Once you find that your specific niche is getting searches preferably up to 50 results, then it is time to create your pinterest account. But before we do, there are a few important information you need to learn about pinterest, therefore I recommend that you read this article here.
Creating Your Pinterest Account
Now that you have done your research and you are satisfied with your results, it is time for us to set up your pinterest account for business. Go to pinterest and select join as a business, put in your username,email, password and click on continue. Next you have to select 5 interest and click on continue to where all the magical stuff is about to happen.
Optimizing Your Profile And Description
The most effective way of optimizing your profile for pinterest search engine and Google search is by using keywords from the pinterest search bar in your username, business description and profile description. You also want to create boards with these same keywords as titles and also use them in your board descriptions.
Type in your key phrase and click on search
You want to use the guided search results to create boards with exact match phrases, change your keywords around to get more results and copy them on a notepad. Next you want to research those phrases using ubersuggest and weed out the high search volume and low competition phrases from the rest to use for your board names. Watch the video below to learn how to set up your complete profile.
You also want to remeber the 40-40-20% rule when creating your boards, this is the 40% inspirational, 40% educational and 20% promotional rule for creating your boards. So go ahead and create 10 boards, 4 boards that covers inspirational content in your niche, Another 4 boards with educational content in your niche and 2 boards with your promotional content.
Add Images To Your Boards
Next you need populate your boards with relevant content, to do this, search for content that covers your boards topics and pin them|create 10 boards|add 10 pins to each board and let’s move on to the next step.
Note: If you have a website or a blog, use the categories from your site and create a board for each of them. Also for each post that you create on your website, create about 10 extra images and upload them directly via a scheduler to pinterest linking them back to your post.
When adding your own images, you need to create description with keywords that relate to the board of the pin, your content description should also contain keywords from the guided search, this will help your images rank high up for those phrases.
Now followers, as a beginner on pinterest, you will find it a bit difficult to get followers therefore you need to go out and get them to follow you. To do this, search for your niche in the pinterest search bar, next click on people:
Select the first person or the one with the most followers, click on their profile and click their followers, next you want to follow 200 people every 2 hours for 2 days. Next you want to spend another 2 days un following every one of your followers, rinse and repeat this process until you are satisfied with the amount of followers you have. Now it is time to join group boards.
Join Group Boards
Finding and joining group boards on pinterest is the best way to start seeing results from day one of your pinterest marketing strategy, therefore, try your best to get invited to as many group boards as possible! To find group boards you can use this free tool to view some of the biggest group boards on pinterest, you can also watch the video above to learn how to use this tool.
So this is how to use pinterest for business the right way, follow these steps and you will be well on your way with pinterest and start seeing results fast! As always, thanks for reading and leave your comments below. You guys are awesome! Don’t forget to subscribe for more helpful tutorials to come!